In less than a decade, Vulcan Materials Co.’s Quarry Crusher Run Series has drawn more than 13,000 racers and raised over $500,000 for its local communities. Importantly, the race events also provide an opportunity for community members to enter an aggregate operation, learn what happens behind the gates, and understand how its products are used throughout the community.
“A lot of people run or walk just to come out to a quarry and see what’s behind those gates. People are curious, so it’s like a big open house for us, and we love sharing our story with our neighbors in the community,” says Carol Landrum, manager of community and government relations, Southeast Division, Vulcan Materials Co. “Nothing helps people understand our business better than letting them see it for themselves.”
“It’s that ‘aha’ moment when you enter a quarry,” adds Jaime Lomas, race director. “It’s not something that people often get to see.”
Editor’s note: The March run was canceled due to concerns with COVID-19.