Transforming traditional communications for the modern era
Lehigh Hanson’s Lithonia Quarry has long had a strong approach to outreach. But the pandemic forced it, like many of its peers, to adapt its approach. Its response? A focus on first responders. The quarry invited members of its police and fire departments for a recognition luncheon. Read all about it in my Good Neighbors column in Rock Products’s June issue.
In response to the COVID-19 pandemic, construction materials producers are stepping up to the help their communities all over the globe.
These companies and so many more are showing what it means to be a good neighbor!
In less than a decade, Vulcan Materials Co.’s Quarry Crusher Run Series has drawn more than 13,000 racers and raised over $500,000 for its local communities. Importantly, the race events also provide an opportunity for community members to enter an aggregate operation, learn what happens behind the gates, and understand how its products are used throughout the community.
“A lot of people run or walk just to come out to a quarry and see what’s behind those gates. People are curious, so it’s like a big open house for us, and we love sharing our story with our neighbors in the community,” says Carol Landrum, manager of community and government relations, Southeast Division, Vulcan Materials Co. “Nothing helps people understand our business better than letting them see it for themselves.”
“It’s that ‘aha’ moment when you enter a quarry,” adds Jaime Lomas, race director. “It’s not something that people often get to see.”
To learn more or sign up for Quarry Crusher Run Series, visit its website. Watch for more background on the event in the Good Neighbors column in the April issue of Rock Products.
Editor’s note: The March run was canceled due to concerns with COVID-19.
Stone Age Communications LLC 
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